Reply by Empire Today

I have read your comments and recent post. I would like the opportunity to speak with you regarding any concerns you may have regarding our company. Customer satisfaction is extremely important to us and we do our best to provide a resolution to customers that experience problems. Empire's sales and promotions do have terms and conditions that are disclosed on-screen in our television advertising. Customers can also obtain the information by visiting our website. In addition, our sales representatives have handouts that disclose the terms and conditions that are available to customers during their in-home appointments. Empire works with leading manufactures to provide quality, name-brand products to our customers. We have a wide assortment of products and styles to meet the needs of our customers’ lifestyles. Our sales representatives work with each customer during their in-home appointment to select the right product to meet their needs. Empire's A+ rating with the Better Business Bureau was assigned represents the BBB's degree of confidence that the business is operating in a trustworthy manner and making good faith efforts to resolve customer concerns. The BBB's proprietary ratings formula takes into account 17 weighted factors, using objective information and actual incidences of business behavior that have been verified and evaluated by BBB professionals. Please feel free to contact me directly at or via phone at 888-588-2315 x4195. Rebekah Clerk, National Customer Service Manager
Denver, Colorado
1 comment

From on the internet, describing the company:

"Empire Carpet is the historical, commonly-known name for Empire Today LLC. Empire Carpet was founded by entrepreneur Seymour Cohen in 1959 as Empire Plastic Covers, a private, family-owned business in Chicagoland from a small office space. Owner Seymour Cohen decided to expand its product line in response to growing customer request. In 1965, Empire Plastic Covers changed its name to Empire Home Services, adding carpet to their product line. Over the years, Empire's product line grew, as did the company's national presence, and the company name was changed to Empire Carpet. In 2007 the company adopted its current name - Empire Today."

Here's how Empire Today's scam actually works against YOU and YOUR FAMILY:

Their TV Commercials advertise "Three rooms carpeted for the price of one!" The fine print -- unreadable on most older TV sets -- show that the offer is only for the "basic product", meaning their cheapest one. When you call for an "in-home appointment", they'll soon send a salesman to your house. BEWARE! This man has a hidden list covering their cheapest apartment-grade carpet -- normally selling at Home Depot or other local stores for seven to nine dollars a square yard -- that starts at about $5.60 a square foot, or 49 dollars a yard (!) down to over $2.00 a square foot, or $18 a square yard! He'll bring a sample stack of several low-grade carpets, then try to start out at the highest, most outrageous price, gradually coming down under protest to only twice what the product is really worth, including padding and "free installation." Unless you ask, you won't even be shown any decent grade of carpeting.

If you haven't shopped in reputable carpeting stores lately, are physically impaired or don't speak English very well,, it's difficult to determine carpet grades by sight, especially when the samples are heavily bound at the edges to prevent customers from seeing the thickness of Empire's very poor backing materials. "Made by Mohawk!" is the theme, but consider that Mohawk, like all carpet manufacturers, make all grades of carpeting, ranging from barely acceptable to very good. Empire's carpeting, as initially offered by their salesmen, is generally of very low quality. The convenient "in-home" sales make customers think they're in control in their own homes, but actual sales data proves otherwise, because most good people avoid offending friendly strangers. It's hospitality, right?

"Sign right here": at least until this month, Empire's sales agreement, which customers must sign, made it illegal to complain to the Better Business Bureau, which is why Empire can claim an "A+" BBB rating! Instead, the agreement specifies that all complaints must be made through the "National Arbitration Forum", at a consumer cost of $460 to file a claim of over over $1500. What is not disclosed is that the National Arbitration Forum, or NAF, agreed to cease all arbitration throughout the United States in a Minnesota court case in July of 2009, because NAF was owned by a loan company, and had an almost 100% record of finding against consumers.

Regardless of glowing promises, you can find the real nature of this company by looking on the computer: go to Google or some other search engine and type in, "Empire Carpet complaints" or "Empire Today LLC complaints." There are many hundreds of unhappy customers who've been sold substandard, shoddy merchandise at high, outrageous prices, and the company has consistently refused to offer any compensation for overcharges or provide fairly acceptable warranty service.

Spread the word among your family and friends --

DON'T PATRONIZE THESE SCAM ARTISTS, or you'll probably be both sorry and very much poorer.

Monetary Loss: $1575.

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Crosslake, Minnesota, United States #126239

Thank you for bringing your experience to our attention. We apologize for any inconvenience, and our customer service team would like to work with you to explore a resolution. Please contact us at 800-588-2300 so we can assist you.


Consumer Advocate Team

Empire Today, LLC